Bylign
Selected work

Stories and strategies
shaped by intention.

A selection of projects across editorial direction, cultural storytelling and audience development.

Story Architecture

Mga Kuwento

Establishing an editorial direction for a historic podcast.

"Mga Kuwento was a podcast produced by KTOO, the NPR member station in Juneau, Alaska. It is the first podcast of its kind centering the Filipino American community of Juneau.

The podcast's executive producer needed assistance with leading a team of reporters in shaping their podcast episodes. Each episode touched on a different theme: family, labor, cultural preservation and belonging. Bylign, then Shayne Nuesca Media, provided editorial direction, script editing and cultural consultation to develop story narratives for a five-episode series.

Outcome "Mga Kuwento" received an Alaska Press Club Award for Best Series. The series earned gold in the prestigious Signal Awards for Limited Series & Specials in the Diversity, Equity & Inclusion category.
Cultural Storytelling

Mid Pacific

Culturally-responsive editing centering Asian American voices.

Working directly with the host and editors at CapRadio, we developed four episodes of "Mid Pacific" on the Asian American experience. The episodes touched on food, Black and Asian American solidarity, Asian American mother-daughter relationships and Asian Americans as a political force.

The team expressed a need to tell stories from an authentic lens. The goal with each narrative was to educate a broader audience of listeners without over-explaining to Asian American audiences.

Outcome The podcast was circulated by NPR on its national site. It was also included among a number of recommendation lists for Asian American and Pacific Islander Heritage Month and featured in Proudly Asian.
Audience Development

The Alaska Myth

Building and engaging a podcast audience from the ground up.

Rosebay Audio needed a comprehensive audience development plan to promote the launch of its podcast "The Alaska Myth."

In collaboration with the host and executive producer, we established target audiences and a lead generation campaign to grow a newsletter audience. We also combined an organic social media campaign with paid social media advertising to grow audiences across Facebook, Instagram and Twitter.

Outcome The campaigns for "The Alaska Myth" received 98.3k impressions across platforms. In less than two weeks, it gained more than 1,300 followers and newsletter subscribers combined.
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